BIGGEST Mistake When Starting A Personal Brand on Instagram
Jul 10, 2024Starting a personal brand on Instagram can be an exhilarating yet overwhelming experience. The platform's vast potential for growth and engagement is undeniable, but navigating through it can feel like a steep learning curve. One of the biggest mistakes I made early on was following too many accounts in an attempt to learn from the best. My intentions were good—I thought immersing myself in various strategies and tips would accelerate my growth. However, this approach left me feeling stuck and frozen, inundated with conflicting advice and a barrage of information.
The truth is, when you're constantly consuming content, you have little time or mental space to create your own. The key to building a successful personal brand lies in creating more content than you consume. This doesn't mean ignoring the value of learning from others, but rather being selective about where you get your inspiration and guidance. Instead of following dozens of "gurus," consider narrowing it down to just three key figures.
Firstly, find someone who is about one year ahead in their journey. This person will be relatable and their recent experiences will be highly relevant to where you currently are. Secondly, follow someone who is a couple of years ahead and doing the things you aspire to do in the near future. This will give you a clear roadmap of the steps you need to take. Lastly, choose a mentor who has been creating content for many years and is already achieving the long-term goals you've set for yourself. This seasoned expert will offer invaluable insights into sustaining success over time.
Engage deeply with these three mentors. Follow their story, subscribe to their email lists, take their courses, and consider joining their coaching programs. This focused approach will provide a structured, cohesive learning experience and prevent you from feeling overwhelmed. By following these steps, you'll be better equipped to create compelling content that resonates with your audience, ultimately building a strong and authentic personal brand on Instagram.
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